Today I want to talk to you about how to create a brand that is memorable to your target audience.
With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand presence has become crucial for brands to differentiate themselves from their competitors.
Here are some of my top tips for achieving this:
- Make sure your messaging is consistent. If you have a key message that explains what you do, weave it into your content as much as you can without it becoming repetitive or boring. I used to work with a Personal Trainer whose catchphrase was “Train for an objective”. She used it in all of her social posts and in her media interviews which was clever because it told people that if they want to get results, go to her. There are also a lot of PTs in Sydney so it was a good non-salesy message to help her stand out from the crowd and it encouraged people to take their training seriously which was very on-brand for her.
- Tell your target audience how you can help them. That way they will be more likely to remember you the next time they need whatever it is that you do. A problem/solution approach is often best.
- Be the expert who comments on relevant topics in the media. Being interviewed by a journalist on topics relevant to your expertise OR commenting on them through content marketing is a great way to get in front of the people who would be interested in what you do. The more they see your name mentioned in content relevant to them, the more memorable you will become. Expert Hub is an online platform that is great at connecting experts with journalists to get them featured in the media. Alternatively, you can also pitch relevant story ideas directly into your target publications. Here is an article on how to come up with relevant story ideas
- Deliver on your promises. It is a lot easier to keep a client than to find a new one so make sure you deliver on what you are offering. While being featured in the media or having a journalist write about you is a great endorsement, word of mouth from a happy customer to potential new one is key. If someone loves what you do or what they purchased from you, odds are they will talk to others about you.