How to move your service business online

Hi everyone, I hope you are all faring okay during the Covid-19 crisis. It is a very crazy time and has seen a lot of businesses, especially service businesses being forced to pivot. As such, I have decided to interview a new expert every day who can teach businesses...

Content ideas that people will actually want to read

A good story idea should offer interesting information that people want to read without sounding like an advertisement. For example, positioning a story such as *5 Reasons Why You Should Use a Breville Sandwich Press is an Ad, it is boring and it is less likely to get...

How to secure trial + review style articles

We all know how powerful word of mouth is. How often do you hear of your friend telling you about a product or a place they enjoyed, only for you to jump on the bandwagon moments later? Nielsen reported that 92% of us believe suggestions from friends and family over...

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