Features you’ll Love

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Join our Expert Directory

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Build your Expert Profile

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Receive Media Call Outs

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Post your story ideas

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Receive & reply to messages from your new media contacts

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Reach new audiences by getting featured in top tier publications

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Join our Expert Directory

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Build your Expert Profile

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Receive Media Call Outs

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Post your story ideas

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Receive & reply to messages from your new media contacts

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Reach new audiences by getting featured in top tier publications

These brands got famous through Expert Hub

Your Questions

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How do I set up my profile?

Set up your profile by selecting your membership option here: Link is here

To set up your ‘Expert Hub Membership’, choose the option that best suits you which will give you access.

 

Make sure you fill out your Expert Profile and add a photo of yourself. If you have any issues email brittany@bennettpr.com.au

How do I post my content?
  1. Log into the site
  2. Go to ‘My Account’ and ‘Edit my Details’
  3. On the left you will see options, you should be able to upload your content from there
  4. Make sure your content is detailed. If you are referring to studies/ new research etc. please include a link so it is easier for the journalist to validate fact-based claims in your content.
  5. Make sure you include a detailed ‘Summary’ of your article as the overview is what will entice the journalist to click on it
  6. Please note where it says Designation and Description when setting up your profile page. The content you put in these boxes is the content that will show up on the main page for the journalists to see. Your Designation should be what you do ie. Exercise Scientist, PT, Nutritionist, Health Coach. Your Description should be more specific ie. TRX expert, gut health expert, endurance runner etc.
What is the purpose of Expert Hub?

The purpose of the Expert Hub is to help experts and businesses build credibility, gain exposure, and provide valuable insight to new potential clients by being featured in reputable publications and news websites.

We help you gain exposure through ‘Editorial’ and ‘Content Marketing’ avenues.

What is editorial?

Editorial is ‘earned’ coverage that gives readers valuable insights. In contrast, advertising is paid for and therefore allowed to include ‘louder’ brand messaging. As such, when posting your content to the Expert Hub, or working with a Journalist, it is fine to mention your brand once and insert a hyperlink/ link to your site, but be aware that if your content has overt advertising in it, the Journalists are unlikely to publish it

What is a quote?

A ‘quote’ is when a journalist wants you to comment on a topic for their article. Ie. if they ask you what the benefit of HIIT training is (for example), they may write in their article ‘According to Ben Lucas, HIIT training is ‘xxx’.

What is a call out?

When a journalist has a story/ article that they are working on, they will often look for an expert to feature or quote to give the story credibility. As such, the journalist may choose to ‘Submit a Call Out’ via the Expert Hub.

When this happens, the relevant experts on our platform will receive an email/ message to alert them that a Journalist is looking for an expert to comment. Journalists will usually put the topic and expert they are looking for in the heading i.e.: ‘Nutritionist: looking for top health trends of the season’

If you are a nutritionist who can comment on this topic, pitch yourself in for the story. To do this send over your name, link to your website, bio, info on you. If you are not relevant to this angle, please disregard it- you don’t need to write to the journalist if a call out is not relevant to you.

If the journalist wishes to use you for the story they will respond. You can find their response in your Expert Hub messages, on your email (if you have your email linked) or both

Plagiarism vs Original Content:

Content written on the Expert Hub needs to be 100% original. If a Journalist attempts to publish content that has been plagiarised, Google’s SEO may penalise both the publication and your business from it’s Google rankings. If it is your own content that has already run on your own website PLEASE SPECIFY AT THE BOTTOM OF THE ARTICLE so the Journalist is aware. A Journalist can always repurpose your content, but they need to know if they should do that

What do I do if the content I have uploaded has been published elsewhere?

If the content that you have uploaded to Expert Hub has been published elsewhere, including on your own website PLEASE DISCLOSE THIS.

A Journalist can always repurpose your content so they idea can be reused, but if they post the content as is, google may see it as plagiarism and this can affect both their site and yours. Be mindful of this and make sure you are transparent.

If the content has only run in print (as in not online at all) just mention that it has run in print before so they are aware

Imagery

Please do not upload images over 1 MB to our website. If the Journalist needs a higher res image from you they will contact you directly.

Please note that the art directors of media outlets choose the imagery and videos that run on the site alongside your article. Feel free to provide images that they can use to publish, but if they decide to run something else they are completely within their right.
Deliverables
While we will do our very best to get you featured, there is no guarantee. Expert Hub exists to get you in front of key Journalists for a fraction of what it would cost you to run a dedicated PR campaign. If you would like a dedicated PR campaign, reach out to brittany@bennettpr.com.au for options
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What is content marketing?

Content marketing is when you submit a story idea that is relevant to your business (ie. if you were a F45 Franchise owner you may submit content on ‘5 benefits of HIIT training) to educate readers on what you do with the intention of hopefully driving them to your site/ service. This content is generally published online and the objectives are: 

  • To educate readers on what you do/ what you offer in an effort to tell them why they may need/ enjoy your services through engaging/ informative or interesting content
  • Generally the publication will include a hyperlink to your business which will boost SEO and your site ranking on google. The article should also come up when people google you which should give you more credibility to potential clients/ customers
What is the best way to post the content?

You don’t need to be the best writer when posting your content as it’s the journalists job to make it sound great, but you do need to be clear on what you are saying to ensure the media can understand you at the glance.

We suggest the ‘5 second rule’ where if someone can’t understand what you are trying to say in 5 seconds, then rejig your content.

When posting your content it’s a good idea to lead with the ‘punch line’ or ’sound bite’ of the article and then explain yourself throughout the piece. This way the media knows exactly what they are getting from the start.

For example if your angle is: Is HIIT good for you? You would start with the best information first ie. Research shows that HIIT training does this, this and this xxxx. Then you would go onto explain it afterwards.

If you are including studies, research etc. please quote your source and/ or include a hyperlink to it so the journalist can easily do a fact check

Please refer to our training manual for more information/ tips and advice on this or if you need a hand email brittany@bennettpr.com.au

 

How do I find the best angle to suit my business?

As mentioned above, the purpose of content marketing is to tell readers about what you do in an engaging/ informative way. The objective is to show them why they need you, so when posting your story ideas it’s a good idea to post ideas that are relevant to you.

For example, if you’re a personal trainer who specialises in functional movement, examples of story ideas for you may be:

  • A workout
  • Intensity vs. integrity
  • What are functional movement patterns and how can I work on them
  • 5 of the best exercises for the desk bound
  • The 5 best functional exercises to add into your routine today
  • How to avoid burnout or injury in the gym

You may later decide that you want to attract a crowd that are into paleo or cross fit (for example) and if that is the case you would submit story ideas that are relevant to that audience ie.

  • How to fuel post workout
  • What to eat in the lead up to the cross fit games
  • 5 recovery exercises to do daily if your go- to workout is cross fit
How do I receive messages from media?
  • Log into the site
  • Go to ‘My Account’ and ‘Edit my Details’
  • On the left you will see ‘messages’ and this is how you can respond to media
  • If your email is connected to your membership, the messages from journalists should come straight to your email account as well
  • Here is a link to messages
What is the etiquette with journalists/ how do i write to them?

Australian journalists are very busy and work to tight, fast deadlines so here are some tips to help you get your ideas over the line with them:

  • Avoid long winded messages: Say hello and be nice, but keep in mind that most journalists receive hundreds of emails a day so make sure you send them the information that they have asked for in a clear and concise way. There is no need to linger and make your email long
  • Send them good content: A journalist needs to write articles that are around 400 words or more, so if you send them your 5 health tips and you simply write ‘water, sleep, eat your vegetables’, that is not going to be very helpful to them. Try your best to send them interesting information (this is your chance to shine after all), but if you are just sharing general tips, please expand on them so the journalist has something to work with to create an amazing article. For example, why is water good for you? How much should you drink? When/ Why etc. Add in some additional information to help educate their reader further on why you included this tip
  • Get back to them quickly: Please respond to them as soon as you see the message, even if you are just responding to say that you have received the message, you are interested and you will come back to them in 2 hours. If they request answers etc. respond within the day. If you are too busy to do that, please send them an ETA on when they can expect your answers

If you are seen to be helpful, timely and to provide good and informative content the journalists will most likely start coming to you directly to feature you. If you are helpful to them they will usually be good back to you.

How do I respond to a call out?

The call out will appear in your ‘messages’ and you can respond to it there 

Will the media post my content as I have uploaded it?

The Australian media have the right to run anything they like, and alongside any image that like. Generally with the health and fitness media they are very careful and they quote experts accordingly, but please be aware that some publications do tend to sensationalize a story, or they may change your content around or put your content into quotes. Be aware that this often happens and sometimes the journalist who wrote the article won’t even have the final say on what is published, it will be up to the editor. Expert Hub has NO CONTROL over what gets published elsewhere.

Your Qualifications

We encourage all experts to put down all of their qualifications and titles. Please be honest about your qualifications. Having a lot of qualifications is not always too important to media, they are more interested in the quality of your ideas and content

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