What makes a good story

What makes a good story

It can be easy to get caught up in ‘sales funnel marketing lingo’ but for an editorial story, you need to think of good newsworthy story angles that are not overly sales orientated as you don’t want to have the reader feeling disappointed by the end of your article....
What does a good story idea look like?

What does a good story idea look like?

First thing is first, who are you directing the article towards and who is the audience of the publication you are pitching to? Using a supplement company as an example, if I see an article on a particular product and it just says ‘What you need to know about...
Victoria Secret Trainer Reveals Their Workouts

Victoria Secret Trainer Reveals Their Workouts

In honour of the Victoria’s Secret Show which is just around the corner, we had the pleasure of interviewing Andrea Rogers, the founder of Xtend Barre and trainer to the Angels including Martha Hunt, who uses her ballet-inspired workouts to tone up. In...
What is the number 1 fitness trend in Australia?

What is the number 1 fitness trend in Australia?

Back in December of last year, seems like a blink of an eye ago if you think about it, the Amercian College of Sports Medicine released its findings from their worldwide annual survey for the Top 20 Worldwide Fitness Trends for 2018. The survey came into fruition back...

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