It can be easy to get caught up in ‘sales funnel marketing lingo’ but for an editorial story, you need to think of good newsworthy story angles that are not overly sales orientated as you don’t want to have the reader feeling disappointed by the end of your article....
First thing is first, who are you directing the article towards and who is the audience of the publication you are pitching to? Using a supplement company as an example, if I see an article on a particular product and it just says ‘What you need to know about...
Every business is different and has different needs so keep in mind that if you are looking to target a specific niche audience, not every publication will be relevant to you and the way you position your ideas and expertise may differ. For example if you are looking...
In honour of the Victoria’s Secret Show which is just around the corner, we had the pleasure of interviewing Andrea Rogers, the founder of Xtend Barre and trainer to the Angels including Martha Hunt, who uses her ballet-inspired workouts to tone up. In...
Of all the fitness trends that I see coming out each week, this has got to be my favourite! Rescue Your Fitness is an initiative started by Central Coast based PT Jason Siebert. The concept is simple. Both humans and dogs need exercise, so next time you go out for a...
Back in December of last year, seems like a blink of an eye ago if you think about it, the Amercian College of Sports Medicine released its findings from their worldwide annual survey for the Top 20 Worldwide Fitness Trends for 2018. The survey came into fruition back...
