What is the difference between PR and Marketing

I get asked this question a lot. In general, marketing is when you talk to your desired audience directly yourself. Think ads, EDMs, points of sale, expos, social media, mail drops and the likes of. PR is when you get someone else with an audience or influence to talk...

Productivity Tips from me to you

Hi guys, I thought I would share some of my favourite productivity tips with you today. If you have any please send them through as I would love to write an article featuring a variety of tips from a variety of people. Mine are: I only have 1-2 meeting days per week....

How to tell your story

Hi all, Today I wanted to tell you about how to tell your story for a bigger profile style feature in a publication. Im not taking about general media here, I am talking about a big profile feature. This is a feature that you would look at AFTER you have some runs on...

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