Hi everyone, I hope you are all faring okay during the Covid-19 crisis. It is a very crazy time and has seen a lot of businesses, especially service businesses being forced to pivot. As such, I have decided to interview a new expert every day who can teach businesses...
A good story idea should offer interesting information that people want to read without sounding like an advertisement. For example, positioning a story such as *5 Reasons Why You Should Use a Breville Sandwich Press is an Ad, it is boring and it is less likely to get...
We all know how powerful word of mouth is. How often do you hear of your friend telling you about a product or a place they enjoyed, only for you to jump on the bandwagon moments later? Nielsen reported that 92% of us believe suggestions from friends and family over...
There are a lot of different ways to get your product or service in front of your target audience, from advertising in print, digital and social media outlets, to media events, collaborations, engaging a well-known spokesperson and more. You might have heard the term...
While a full-page ad on yourself or your business has its perks, there may be smarter ways to spend your marketing budget and connect with your audience. It’s no secret that traditional forms of marketing, i.e. flashy ads are now less effective than they once were,...
Hi all Today I want to talk to you about how to create a brand that is memorable to your target audience. With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand presence has become crucial for brands to differentiate...
