What makes a good story

What makes a good story

It can be easy to get caught up in ‘sales funnel marketing lingo’ but for an editorial story, you need to think of good newsworthy story angles that are not overly sales orientated as you don’t want to have the reader feeling disappointed by the end of your article....
What does a good story idea look like?

What does a good story idea look like?

First thing is first, who are you directing the article towards and who is the audience of the publication you are pitching to? Using a supplement company as an example, if I see an article on a particular product and it just says ‘What you need to know about...

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