How to discuss your product with your target audience

There are a lot of different ways to get your product or service in front of your target audience, from advertising in print, digital and social media outlets, to media events, collaborations, engaging a well-known spokesperson and more. You might have heard the term...

How to create a memorable brand

Hi all Today I want to talk to you about how to create a brand that is memorable to your target audience. With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand presence has become crucial for brands to differentiate...
What makes a good story

What makes a good story

It can be easy to get caught up in ‘sales funnel marketing lingo’ but for an editorial story, you need to think of good newsworthy story angles that are not overly sales orientated as you don’t want to have the reader feeling disappointed by the end of your article....
What does a good story idea look like?

What does a good story idea look like?

First thing is first, who are you directing the article towards and who is the audience of the publication you are pitching to? Using a supplement company as an example, if I see an article on a particular product and it just says ‘What you need to know about...

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