Hi all Today I want to talk to you about how to create a brand that is memorable to your target audience. With millions, if not billions, of businesses trying to make a name for themselves, having a strong brand presence has become crucial for brands to differentiate...
When coming up with story ideas for media outlets, it’s important to consider the following: What’s my objective here? Who am I trying to attract? What would their interests be and how can I weave my brand into those? What are my top three key messages I want to...
It can be easy to get caught up in ‘sales funnel marketing lingo’ but for an editorial story, you need to think of good newsworthy story angles that are not overly sales orientated as you don’t want to have the reader feeling disappointed by the end of your article....
First thing is first, who are you directing the article towards and who is the audience of the publication you are pitching to? Using a supplement company as an example, if I see an article on a particular product and it just says ‘What you need to know about...
Every business is different and has different needs so keep in mind that if you are looking to target a specific niche audience, not every publication will be relevant to you and the way you position your ideas and expertise may differ. For example if you are looking...
In honour of the Victoria’s Secret Show which is just around the corner, we had the pleasure of interviewing Andrea Rogers, the founder of Xtend Barre and trainer to the Angels including Martha Hunt, who uses her ballet-inspired workouts to tone up. In...
